Merino that actually lasts
Soft, breathable, and built to be handed down.
- 100% NZ Merino wool — soft, breathable, never itchy
- Gentle on sensitive baby and toddler skin
- Built to last and be handed down to the next little one
- Ethically made in small, considered batches
NZ designed since 2011
100% merino wool
Free NZ shipping over $89
Secure checkout
OUR FAVES
BABY
Remy All-In-One - 100% Merino Wool, Plum Daisy
Remy All-In-One - 100% Merino Wool, Plum Daisy
$87.99
Our story
Born from a mum's worst night
When my son was a baby, he suffered febrile convulsions — a terrifying wake-up call that made finding safe, comfortable clothing suddenly feel like the most important thing in the world.
That's when I discovered merino: natural, breathable, gentle on the most sensitive skin, and brilliant at regulating little bodies' temperatures. I was so taken with it that I started Little Flock of Horrors to share it with other parents.
We're still a small family business, and I answer every email personally. Thank you for being part of our journey.
Lucy Founder & Mum
Let customers speak for us
Great product!
Awesome quality, great fun pattern for kids to be wearing! Added warmth as well!
My favourite kidwear brand
My favourite kidwear brand. The best merino. So super soft and gentle on my baby's skin. And the free socks were a lovely bonus for me. I have never had merino socks and wow. I may never wear any other socks.
HanaM
Little Flock of Horrors
Great design
Love the design and the colour is gorgeous
Janis Hurst
Slasher Leggings - 100% Merino Wool, Pine
Patch Leggings- monsters
Coziest merino leggings, my boy always grabs them to wear. They wash up well too. True to size. Not to mention the cute print.
Ashleigh Dam
Patch Leggings - 100% Merino Wool, Black Monsters
Love these pants. Good fit over cloth nappies :-)
Our favourite winter onesie!
This onesie is soft, warm and has worn well. I bit of initial pilling but that went away after the first few washes. I hang dry to maintain the fabric and it has held up really well.
KNOTTED BEANIE & BOOTIE SET - Mauve Animal
Marina Allen
KNOTTED BEANIE & BOOTIE SET - Mauve Animal
Excellent quality
Washes nicely and air dries very fast
Aisling Behal
MARLOW PJ SET - Jade Wildflower
So sweet
Smitten with this sweatshirt dress. Gorgeous combination and excellent quality.
Pretty Top
Lovely deep smokey purple and the best quality
SLASHER LEGGINGS - Violet Smoke Ltd Edition SAMPLE
Shona Taylor
SLASHER LEGGINGS - Violet Smoke Ltd Edition SAMPLE
Beautiful quality and super cute
Currently fits as an oversize jumper as it’s still a size up (so it’s more of a dress) but I love it!
Francesca Ward
ZION CREW SWEATSHIRT - Mauve SAMPLE
Best merino tops
These tops are so soft to touch, so warm and the most beautiful colours. They are my favourite merino base layers for my kids. They also last beautifully!
Michelle Mills
WYATT LONGSLEEVE TEE - Jade
SLASHER LEGGINGS- Rust Check
Charlotte Mcelhinney
SLASHER LEGGINGS- Rust Check
Nice size, made well, and is great if your child is on the taller side. Warmer than the leggings and roomier than the leggings as well.
Victoria
ATLAS TRACKIES - Jade
GIRLS
Wyatt Long Sleeve Top - 100% Merino Wool, Rose Mini Heart
Wyatt Long Sleeve Top - 100% Merino Wool, Rose Mini Heart
$59.99
Questions? We've got answers
Everything you might be wondering before you treat your little one to merino.
Is merino itchy on little ones?
Not ours. Merino fibres are far finer than regular wool, so they feel soft and smooth against even the most sensitive baby skin — no scratch, no fuss.
How do I wash and care for it?
Merino is wonderfully low-maintenance. A gentle wool-cycle wash and a flat dry is all it needs. It naturally resists odour, so it needs washing far less often than cotton — more wears, less laundry.
Will it shrink?
As long as you stick to a cool, gentle wash and avoid the dryer, your pieces will keep their shape and size beautifully.
Is merino itchy on little ones?
Not ours. Merino fibres are far finer than regular wool, so they feel soft and smooth against even the most sensitive baby skin — no scratch, no fuss.
How does the sizing run?
Our pieces are designed with a little room to grow. If your child is between sizes, we'd suggest sizing up — full sizing details are on every product page.
What does "sample stock" mean?
Sample stock pieces are a more affordable way to get our merino. Colours and print thickness may vary slightly from full-priced items, and these are sold as final sale. Everything else is the same lovely quality.
Why is merino worth it for kids?
It regulates temperature (warm in winter, breathable in summer), it's naturally odour-resistant, and it's tough enough to be handed down. One merino layer does the work of several cotton ones.
What's your returns policy?
We want you and your little one to love it. Full-priced items can be returned within our standard window — see our returns page for the details. (Sample and outlet items are final sale.)
