Hello 2018, it's nice to meet you.
Hello and welcome to 2018. I’m so proud of this collection and can’t wait for you to see it.
Early on in the design stage I stumbled upon a simple pie chart that was divided into three blocks of monochromatic colour: black, white and grey.
I became fixated on it so turned it into a mantra I would always come back to for Winter ’18. I called it “Black, White, Grey, Repeat” and you can pick up elements of this simple inspiration in every single piece of the collection. Take a closer look at the hand drawn Trees pattern, the perfect Meow print, the punch BOOM crew or the mellow mono pallet of Charcoal Marle, Dusky Rose, Black and White and you’ll see some part of the mantra in there.
And so….. Beyond seasonal influences and trends, at the heart of LFOH continues to be our passion (make that obsession) with
creating cool merino clothes for kids. We still believe honesty is best so you’ll find those characteristic LFOH tantrums, pouting
primary schoolers and major meltdowns in all of our photos and on this website. Frankie put the “horror” in Little Flock of Horrors and continues to inspire us every single day, alongside Iggy, whose hands always seem to have some sort of unidentified stickiness.